Introduction: Why Blueprint a Web Site?

Once upon a time, a very, very long time ago, the Internet was composed of homepages. These one-page sites introduced a company or a person, told a little about the subject, and offered a link to email the proprietor. It took only one person to write, design, and code this site, and it was easy.

Flash forward a few years, and everything we can imagine is online: million-page newspaper sites, online calendars, photo galleries, and shopping malls. Huge teams of specialists are building these sites with experienced designers, engineers, writers, and producers. With so many people devoted to producing so much information, you’d think that the result would be nothing short of a masterpiece.

So why are so many of ...

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