Chapter 5

General Considerations for Designing Infographics

Overview

Audience

Analytics for Everyone

Data Visualization 101: The Basics

Data Accuracy

Storytelling

Foundations of Visual Perception

Elements of an Infographic

Quantitative: Data-Driven Elements

Subjective: Creative Elements

Designing an Infographic

Designing for Audience

Designing for the Non-designer

Top-Ten Infographic Elements

Infographic Toolkit

Overview

This chapter highlights some of the considerations needed to get the most from infographics in your business. The information in this chapter is based on my research for this book and on my experience working with customers over the years to communicate insight from their data.

Audience

This is aimed at all SAS users who might ...

Get Infographics Powered by SAS now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.