Chapter 17
Putting It All Together
In This Chapter
Exercising your creativity
Making magic with your personal insights
Avoiding the controversial
Managing “crazy”
Wahoo! You’ve read our guide, picking up all sorts of useful ideas, and now you’re ready to tackle your influencer marketing programs with gusto! Time to have some fun!
Of course, no one will care if your marketing efforts are “fun” if they don’t produce real results. But the best part about social media marketing is that fun tends to equal effective.
Think you’re ready to have some fun? Of course, you are!
Getting Creative and Letting Go
Social media is a loud, crowded space full of millions of people talking over each other. Standing out isn’t easy! Engaging influencers to create content that resonates with their audience is a great first step — you know their audiences are receptive. But even the most loyal influencer fan will click or tap to something else if the content they’re seeing is something they’ve seen a million times before. No one wants content that is stale, boring, corporate, or lame.
As with all social ...
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