Influencer Marketing For Dummies

Chapter 14

Using the Type of Marketing You Need: Influencer or Direct Marketing

In This Chapter

Figuring out which marketing tactic works best for your goals

Making sure you’re measuring what you’re actually doing

Learning from your results

Not all marketing tactics that speak to target customers — particularly ones that happen online — are the same. People often confuse where a marketing initiative happens with what that initiative is designed to do.

Influencer marketing is most often confused with direct marketing. Both are fantastic tactics that can have meaningful impact on your business. But they use very different tactics, accomplish very different goals, are connected to very different parts of the sales funnel, and are evaluated by very different metrics.

In this chapter, we help you determine whether influencer marketing or direct marketing will work best for your goals, and help you learn from the results of your campaign.

Influencer Marketing versus Direct Marketing: Similarities and Differences

As influencer marketing has become more popular, it has also sometimes been confused with direct marketing (also known as direct response). Direct marketing programs include ...