Part IV
Measuring Your Success
© John Wiley & Sons, Inc.
Find out how to get influencers to advocate for your brand in a free article at www.dummies.com/extras/influencermarketing.
In this part …
Understand how influencer marketing directly ties back to your business goals.
Discover the sales/marketing lifecycle and how influencer marketing fits in.
Learn how to measure your influencer marketing activity with concrete metrics (and why it’s important!).
Learn how to get the most out of your influencer marketing programs.
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