Chapter 9
Facebook Influencers
In This Chapter
Looking at the benefits of Facebook
Finding your target Facebook influencer
Using influencers to your best advantage
Looking at Facebook influencer marketing success stories for inspiration
Facebook launched in 2004 and, as of June 2015, there were 1.49 billion monthly active users. In fact, 65 percent of monthly Facebook users are on the platform daily, and according to comScore data, users spend an average of 20+ minutes per day on the social network, liking, commenting, and scrolling through status updates. Most consumer-facing brands have a presence on Facebook (whether it’s active or not is an entirely different matter) because the platform has proven longevity and offers robust metrics for measuring engagement and advertising performance.
In this chapter, we cover best practices for leveraging Facebook for your brand and tell you how to identify your target Facebook influencers. We also show you how to connect your influencers with your brand and get them talking about your products and services.
Seeing What Facebook Has to Offer ...
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