Part II
Identifying Influencers
© John Wiley & Sons, Inc.
Find tips for sending products to influencers in a free article at www.dummies.com/extras/influencermarketing.
In this part …
Learn why women are the most influential demographic for the majority of brands today.
Determine when you should do it yourself or hire an agency to help with your influencer marketing campaign.
Learn how to engage influencers in the right way to get the best results.
Get the inside scoop on how to compensate influencers fairly.
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