Influencer Marketing For Dummies

Introduction

If you work in marketing, or have a product or service to sell, you’ve probably realized by now that you need to establish an online presence in some shape or form. You also need to keep your online audience engaged in order to establish brand awareness and grow your business.

But the world of social media is vast, and there are so many platforms to choose from when it comes to publicizing your brand. New tools pop up everyday, and the social media landscape can easily become overwhelming! You’ve probably heard about the benefits of word-of-mouth marketing and perhaps even heard the term influencer marketing bandied about as a strategy to consider. Maybe you’re just curious to learn more about word-of-mouth marketing, what makes someone “influential” online, and whether working with influencers can help your business grow. If so, you’re in the right place!

We wrote this book with the goal of demystifying influencer marketing and all the various components that make it successful.

About This Book

This book is a reference. That means you don’t need to read it in order from front to back. Instead, feel free to skip to the sections that are most relevant to your brand and interesting to you. For information on a specific topic, check the table of contents or refer to the index.

Within this book, you may note that some web addresses break across two lines of text. If you’re reading this book in print and want to visit one of these web pages, simply key in the web address ...