Book description
Jenny Nabben has held senior positions as the Head of Communications at HSBC, Vice President of Leadership and Internal Communications at Coca Cola Enterprises, Head of Communications at Lloyds General Insurance and Head of Communications at HP CDS. She now has her own training company designing and delivering workshops on corporate messaging and influence in Europe, Australia and Asia for large corporates. She is a member of the Psychological Society and has trained in the Hogan and Emotional Intelligence.
Table of contents
- Cover
- Title Page
- Contents
- About the author
- Author’s acknowledgements
- Publisher’s acknowledgements
- How to use this book
- Chapter 1: Influence matters
- Chapter 2: Influencing different personality styles
- Chapter 3: We’re all talking but nobody’s listening
- Chapter 4: Words change minds: the language of influence
- Chapter 5: Why stories change the world
- Chapter 6: Influence in every channel
- Chapter 7: Influence under pressure
- Further reading
- Index
- Imprint
Product information
- Title: Influence
- Author(s):
- Release date: December 2013
- Publisher(s): Pearson Education
- ISBN: 9781292005225
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