about the authors
B. Joseph Pine II is cofounder of Strategic Horizons LLP, an Aurora, Ohio-based thinking studio dedicated to helping enterprises conceive and design innovative ways of adding value to their economic offerings via mass customizing, staging experiences, rendering authenticity, guiding transformations—and now using digital technology to create experiences that fuse the real and the virtual. He is coauthor of Authenticity: What Consumers Really Want (Harvard Business Press, 2007) and The Experience Economy: Work Is Theatre & Every Business a Stage (Harvard Business School Press, 1999, with an updated edition in 2011). Mr. Pine also ...
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