CHAPTER 11 Sharing, Socializing, and Selling Your Music Online

By now you know the elements you should have on your MySpace page, website, and/or off or online press kits. Hopefully you’ve got the band and a demo together, and you’re going to play out (covered in Chapter 12). So this is a good place to cover what you probably want to do most after you record: share and sell your music. The fastest, cheapest way to do that—and with the widest reach—is online.

Before we get into it, it’s important to qualify that while the web puts the means of global distribution and publicity in the hands of you, the artist, the web is not a magic bullet for band exposure and success. It still can’t replace the kind of publicity ...

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