India Land of a Billion Entrepreneurs

10

The Age of Continuity

‘During periods of discontinuous, abrupt change, the essence of adaptation involves a keen sensitivity to what should be abandoned, not what should be changed or introduced. A willingness to depart from the familiar has distinct survival value.’

— Peter F. Drucker

Peter Drucker (1909–2005) evolved into one of the most prominent management gurus of his time. He had no formal education in management. He saw himself as a ‘social ecologist’, but earned himself the epithet of the ‘father of modern management’. His writings have influenced much of management thinking in the late twentieth century. Drucker wrote The Age of Discontinuity in 1968. In this classic book, Drucker talks about the different ways in which opportunities ...