About the Authors
Nirmalya Kumar, one of the world’s leading thinkers on strategy and marketing, has taught at Harvard Business School, IMD (Switzerland), London Business School, and Northwestern University (Kellogg School of Management).
As an author, Nirmalya has previously written five books, four of which have been published by Harvard Business Press: Marketing as Strategy (2004), Private Label Strategy (2007), Value Merchants (2007), and India’s Global Powerhouses (2009).
Dr. Kumar is an outlier among marketing professors, having accomplished the rare feat of publishing six articles each in both the Journal of Marketing Research (the premier journal for marketing academics) and the Harvard Business Review (the premier journal for business ...
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