Book description
Through their research and extensive interviews with India-based executives from such companies as AstraZeneca, GE, Infosys, Intel, and Wipro, the authors unveil the dramatic rise in invisible innovation occurring in Indiafrom B2B products and R&D outsourcing to process and management innovation. The book also illuminates Indian companies’ growing ability to innovate consumer products that are compact, low-cost, efficient, and robust in the face of harsh environmental conditions. The authors’ analysis makes clear that for certain kinds of innovation, the long-held monopoly of the developed world is over.
India Inside provides a wake-up call for executives and policy makers in the developed world and a clear-eyed view of both the challenges and opportunities facing multinationals seeking new sources of innovation in the future.
Table of contents
- Cover
- Copyright
- Title Page
- Dedication
- Contents
- Preface
- Acknowledgments
- 1. Where Are the Indian Googles, iPods, and Viagras?
- 2. Globally Segmented Innovation
- 3. Outsourcing Innovation
- 4. Process Innovation
- 5. Management Innovation
- 6. Visible Innovation
- 7. India’s Innovation Challenge
- 8. The Future of Indian Innovation
- Notes
- Index
- About the Authors
Product information
- Title: India Inside
- Author(s):
- Release date: October 2011
- Publisher(s): Harvard Business Review Press
- ISBN: 9781422142400
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