Chapter 1. Getting Started

WHEN IT COMES TO TYPE, we are wide-eyed kids in a candy store. Our font menus are expansive and seductive, spanning centuries of typeface history and reflecting the glorious typographic contributions of different cultures, art movements, mass transit systems, and eccentric individuals. However, with so many typefaces just a mouse click away, it’s easy to feel more overwhelmed than empowered by such a treasure trove.

We’ve all felt intimidated at one time or another by the length of our font menus. If you’re like me, you’ve probably frittered away the best part of a day experimenting with this or that enticingly named font chosen almost randomly from a cast of thousands, only to find yourself dissatisfied with the results ...

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