Chapter 8
Small (but Important) Details
Typography is all about the details, and good typographers tend to be mildly obsessive by temperament. But this sweating the small stuff is more than just nitpicking; it’s about clear communication. And to communicate clearly we need to care about small details like quote marks and apostrophes, the difference between an en dash and an em dash, and when it might be preferable to use oldstyle rather than lining numerals.
Special Characters
Communication is ever evolving, and we communicate differently today from how we did just a few decades ago. But even allowing for changing fashions, needs, and meanings in language, grammar, and typography, it’s our job to guard against common mistakes and the dumbing ...
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