Chapter 6. Small (but Important) Details
Typography is all about the details, and good typographers tend to be mildly obsessive by temperament. But this sweating the small stuff is more than just nitpicking; it’s about clear communication. To communicate clearly we have to finesse our type. That means understanding the usage of different spacing characters, knowing our em dashes from our en dashes, and taking advantage of InDesign’s OpenType features. It’s this attention to detail that sets your work apart from the crowd.
Typographer’s Quotes
No self-respecting typographer would be caught dead using straight quotation marks, or inch marks, instead of paired typographer’s (“curly”) quotes. By default, this preference is on—and should stay that ...
Get InDesign Type: Professional Typography with Adobe InDesign, Third Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
