Introduction
Today we are all typographers. Everyone knows what a font is; most people have an opinion about the fonts they like and those they don’t. Typography is no longer an arcane trade plied by curmudgeonly men with inky fingers, but rather a life skill. We make typographic decisions every day—the printed material we choose to read, the fonts we select for our correspondence, even the advertising we respond to, consciously or subconsciously.
This democratization of typography is empowering and anyone can participate. But to do it well you need to know a thing or two—with power comes responsibility. If you are using, or plan to use, InDesign then you have at your disposal state-of-the-art software for creating typographic layouts of any length ...
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