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InDesign Type: Professional Typography with Adobe InDesign CS2 by Nigel French

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Chapter 3. Character Reference

WHEN IT COMES TO TYPEFACES, we are spoilt for choice. But with so many fonts just a mouse click away, it’s easy to be overwhelmed rather than empowered by all that choice. We’ve probably all felt intimidated at one time or another by the length of our font menus. if you’re like me, you’ve probably frittered away the best part of a day experimenting with this or that enticingly named font, only to find yourself unsatisfied with the results.

Complicating matters is the fact that our typefaces may be sending messages without our knowing it. Typefaces can be loaded—often through no fault of their own—with symbolism or meaning. For example, Times New Roman or Helvetica/Arial might scream “generic” because we are so used ...

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