Part VI
Understanding the Power of Conversion
For an explanation of the key points of the Customer Conversion Chain, see www.dummies.com/extras/inboundmarketing.
In this part…
Understanding the definition of a conversion.
Breaking down the Customer Conversion Chain.
Learning multiple conversion steps that occur before the ultimate conversion.
Collecting customer data properly.
Using data responsibly and respectfully.
Reconnecting with customers with conversion data.
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