Part III
Building a Customer Conversion Machine
For more about the components of a Customer Conversion Machine, visit www.dummies.com/extras/inboundmarketing.
In this part …
Building a Customer Conversion Machine.
Finding out why your website isn’t working as hard as it could be.
Creating multiple entry points into your website.
Understanding why conversion architecture is as important as design.
Getting acquainted with the benefits of an open-source content management system (CMS).
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