Part II
The Art and Science of Consumer Connections
For a discussion about the benefits of user testing, check out www.dummies.com/extras/inboundmarketing.
In this part …
Understanding Lewis’s Purchase Funnel, whose path every buyer follows, as well as some newer purchase models like the Buyer’s Journey and the Lifestyle Loop.
Understanding the hidden meanings of keywords.
Segmenting keywords for relevant connections.
Learning the new 4 P’s of Inbound Marketing.
Connecting consumer needs with content and your products/services with customers.
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