Inbound Marketing and SEO
Table of Contents
Investing in Inbound Marketing for the Long Term
Part I: SEARCH ENGINE OPTIMIZATION
Chapter 1: White Hat SEO: It F@$#ing Works
Why We Can't Ignore Black Hat Entirely
Why White Hat is Always Better
Chapter 2: Schema.org: Why You're Behind If You're Not Using It
Myth: Schema.org Markup Doesn't Get Rich Snippets!
Five Underused Schema.org Applications
Chapter 3: Perfecting Keyword Targeting and On-Page Optimization
Best Practices for Optimizing Pages
Internal Links and Location in Site Architecture
Why Don't We Always Obey These Rules?
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