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Inbound Marketing and SEO: Insights from the Moz Blog

Book Description

Learn from the leading resource on the latest inbound marketing techniques

As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels. The popular Moz blog is a top resource for cutting-edge information on SEO techniques:

  • Co-compiled and co-edited by Moz CEO and co-founder Rand Fishkin, this book is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trends

  • Covers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics, as well as search engine optimization

  • Focuses on leveraging existing platforms like social media sites and community for inbound marketing success

Inbound Marketing and SEO is a must-have for marketers in today's online world.

Table of Contents

  1. Cover
  2. Table of Contents
  3. Title Page
  4. Introduction
  5. Part I: SEARCH ENGINE OPTIMIZATION
    1. Chapter 1: White Hat SEO: It F@$#ing Works
    2. Chapter 2: Schema.org: Why You're Behind If You're Not Using It
    3. Chapter 3: Perfecting Keyword Targeting and On-Page Optimization
    4. Chapter 4: Duplicate Content in a Post-Panda World
    5. Chapter 5: Freshness Factor: 10 Illustrations on How Fresh Content Can Influence Rankings
    6. Chapter 6: All Links Are Not Created Equal: 10 Illustrations of Search Engines' Valuation of Links
    7. Chapter 7: The Responsibilities of SEO Have Been Upgraded
  6. Part II: CONTENT
    1. Chapter 8: Beyond Blog Posts: A Guide to Innovative Content Types
    2. Chapter 9: Scaling White Hat Link Building-Scaling Content
    3. Chapter 10: 10 Super Easy SEO Copywriting Tips for Improved Link Building
  7. Part III: SOCIAL MEDIA
    1. Chapter 11: The Rich Get Richer: True in SEO, Social, and All Organic Marketing
    2. Chapter 12: Life After Google Is Now: 9 Pieces of Advice on How a New Site Can Succeed Without Search
    3. Chapter 13: Tracking the KPIs of Social Media
    4. Chapter 14: Everyone Should Hire “Social Media Experts”
    5. Chapter 15: A Peek Under the Hood: How We Manage the moz Community
  8. Part IV: OUTREACH
    1. Chapter 16: Throw Away Your Form Letters (or 5 Principles to Better Outreach Link Building)
    2. Chapter 17: A Link Builder's Gmail Productivity Setup (with Outreach Emails from 4 Industry Link Builders)
    3. Chapter 18: Putting Guest Post Outreach Theories to the Test [With Some Real-World Data]
  9. Part V: CONVERSION RATE OPTIMIZATION
    1. Chapter 19: An Illustrated Guide to the Science of Influence and Persuasion
    2. Chapter 20: The 12-Step Landing Page Rehab Program
    3. Chapter 21: Lessons Learned from 21 Case Studies in Conversion Rate Optimization
    4. Chapter 22: An Illustrated Guide to Web Experiments
  10. Part VI: ANALYTICS
    1. Chapter 23: 11 Google Analytics Tricks to Use for Your Website
    2. Chapter 24: Eye-Tracking Google SERPs-5 Tales of Pizza
    3. Chapter 25: Calculating and Improving Your Twitter Click-Through Rate
  11. Part VII: CONCLUSION
    1. Chapter 26: Launching a New Website: 18 Steps to Successful Metrics and Marketing
    2. Appendix: Meet the Authors