Contents
Introduction: Universal Challenges, Universal Solutions
Case Studies: The Kennedy-Nixon Debate, Sarah Palin, Rick Perry, Tony Hayward
Chapter 1: Agility Versus Force
Effective Management Perceived
Case Studies: Barack Obama; David Bellet; Mike Wallace
Chapter 2: The Critical Dynamics of Q&A
Presenter Behavior/Audience Perception
Case Studies: Alberto Gonzales; Anthony Weiner; Ross Perot; John McCain; Two Weeks of an IPO Road Show
Chapter 3: Effective Management Implemented
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