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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters by Merrill R. Chapman

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AFTERWORD: Stupid Development Tricks

The complete title of In Search of Stupidity includes the phrase "High-Tech Marketing Disasters," and from these words you might conclude that it's a firm's marketers who usually bear the chief responsibility for major corporate catastrophes. This isn't true. To be worthy of mention in this book, it took the combined efforts of personnel in upper management, development, sales, and marketing, all fiercely dedicated to ignoring common sense, the blatantly obvious, and the lessons of the past. Major failure doesn't just happen: To achieve it, everyone must pull together as a team.

Chapter 4 of In Search of Stupidity helps drive this point home. For MicroPro to plummet from the software industry's pinnacle to permanent ...

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