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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters by Merrill R. Chapman

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Chapter 1. INTRODUCTION

INTRODUCTION

In 1982, Harper & Row published In Search of Excellence: Lessons from America's Best-Run Companies by Thomas J. Peters and Robert H. Waterman, Jr. In Search of Excellence quickly became a seminal work in the category of business management books and made its authors millionaires. Although it's no longer the literary obsession of freshly minted MBAs that it was in the 1980s, the book's distribution and influence have proved long lasting and pervasive. After its introduction, the book stayed on best-seller lists for almost 4 years and sold more than 3 million copies. A survey by WorldCat, an electronic catalog of materials ...

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