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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters by Merrill R. Chapman

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Chapter 10. RIPPING PR YARNS: Microsoft and Netscape

RIPPING PR YARNS: Microsoft and Netscape

The high-tech industry has never grasped the dichotomy that exists between its vision of Microsoft and the public's. To industry insiders, Microsoft and Bill Gates are tough, ruthless, and predatory foes. To the public, they're something else entirely. This difference in perception is no accident. It's the result of almost 20 years of an unrelenting and masterly PR campaign. To comprehend and understand this campaign is to begin to grasp the Zen of Marketing.

Before you can proceed down the path of enlightenment, you must first undergo a purification ritual. Clear your mind of illusions and foolish ...

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