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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters by Merrill R. Chapman

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Chapter 5. WE HATE YOU, WE REALLY HATE YOU: Ed Esber, Ashton-Tate, and Siebel Systems

WE HATE YOU, WE REALLY HATE YOU: Ed Esber, Ashton-Tate, and Siebel Systems

In 1987, while working at MicroPro as a WordStar product manager, I was assigned to participate in one of high tech's hoariest rituals: a press tour. A press tour consists of arranging for members of your senior management team to meet with key members of the fourth estate and analysts who write about and cover your market. The hope is that once you've established a backslapping, hail-fellow-well-met relationship with an editor from PC Magazine or a guru from Gartner they'll be more inclined to write nice things about your company and its products. Sometimes it ...

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