O'Reilly logo

In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters by Merrill R. Chapman

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Appendix A. GLOSSARY OF TERMS

ARPANET

The immediate precursor to the Internet created by the Advanced Research Projects Agency (ARPA). No one lost any money on the ARPANET, a fact that leads many people to remember it fondly.

ASP

Acronym for application service provider. Software usage and distribution systems in which programs are hosted on servers, not installed on separate desktops. In the late 1990s, the perceived advantages of this approach included providing a steady revenue stream for software companies, less software piracy, and easier management of upgrades. The disadvantage to these systems was that nobody bought them.

banner ad

A type of web-based advertisement. The standard banner size is 468×60 pixels (about 5 square inches). Nobody watches ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required