FOREWORD – MARTIN CADDICK, LLB MBA MBCI MIOR
It has to be admitted that most books about business continuity are dull. They shouldn’t be, because the context is the stuff of news headlines. Not only do disasters excite interest, but even the process of business continuity planning – and understanding what really matters to your business – is hardly tedious.
This book is an exception to the rule. It takes a series of case studies, familiar to us from news reports, and digs deeper into what went wrong. Where other books bore us with methodology and process, this book catches our interest; and in doing so, it brings out why business continuity and crisis management really do matter and just how all-pervasive the consequences of a disaster can be. ...
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