About the Authors
Mike Fritz
Mike Fritz has been helping businesses make their products both more usable and useful for over 20 years. An ardent proponent of the user-centered design process, he’s helped to maximize the user experience for Verizon, Monster, GlaxoSmithKline, Lilly, Windstream, Fidelity Investments, Forrester, WGBH (Boston), and PeopleFluent, among others. Mike’s specialty is collecting user data through a variety of UX research methods—including moderated and unmoderated usability tests, contextual inquiries, surveys, Web analytics, focus groups, interviews, and more—and making informed design decisions based on meaningful interpretation ...
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