Improving the User Experience through Practical Data Analytics

Advance Praise for Improving the User Experience through Practical Data Analytics

Mike Fritz,     Manager of Usability, PeopleFluent, Massachusetts, USA

Paul D. Berger,     Visiting Scholar and Professor of Marketing, and Director of the Master of Science in Marketing Analytics (MSMA) program, Bentley University, Massachusetts, USA

“It is only fitting that a statistics book written for UX professionals keeps its users in mind, and Mike Fritz and Paul D. Berger do that masterfully in “Improving the User Experience through Practical Data Analytics”. Readers will find mastering statistical techniques approachable and even enjoyable through the authors’ use of case studies, applied examples, and detailed instructions for analyzing data using both Excel ...