Improving the User Experience through Practical Data Analytics

Acknowledgments

First we’d like to thank Meg Dunkerley from Elsevier, who recognized the need and importance of this book, and who provided us with the encouragement and support that got us started. We’d also like to thank the other great Elsevier team members that provided support and guidance, including Heather Scherer, Todd Green, Punitha Govindaradjane, Amy Invernizzi, and Maria Inês Cruz.

Many people have been helpful in shaping the scope, organization, and review of this book. The thoughtful comments and suggestions of the following reviewers are gratefully acknowledged: Bob Virzi, Chauncey Wilson, Jim Lewis, Nick Aramovich, Charles Abernathy, Susie Robson, and Bill Gribbons. We’re especially grateful for the advice of Bruce D. Weinberg, ...