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Improving Sales and Marketing Collaboration by Wim Biemans Viemans, Avinash Malshe

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Appendix

The Sales-Marketing Huddle

Workshop Template

For our readers, interested in implementing the ideas and tools presented in this book, we offer a template for what we call the “Sales-Marketing Huddle.” We do not view the Huddle as a typical workshop or seminar, where sales and marketing personnel are called into a meeting and have to listen to endless presentations by leaders and colleagues. On the contrary, we view it as an opportunity for your sales and marketing teams, as well as the respective functional and organizational leadership, to come together and have a series of structured and frank conversations about various important issues that affect the joint performance of your sales and marketing teams. The ultimate aim of the Huddle ...

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