Foreword

I first met Keith when he was delivering a seminar on his approach to improving business performance, which is the subject of this book. I was interested by his claim that you could manage a business by focusing on two key levers, which, if correctly identified, could help you steer the business to growth and prosperity.

I had by that time been instrumental in improving the performance of many blue chip companies while working for a leading international business consultancy group. As a result, it seemed clear to me that improving business performance was not entirely straightforward and required the knowledge and experience of the complete range of functional and process management disciplines, which I had acquired over the years.

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