7.2. Why Do Strategies Fail?
A solid strategy is only half the battle. In our experience, the majority of the strategies that have never come to successful fruition have failed not because they lack a clear, viable vision; rather, they are gathering dust because they have been poorly implemented. Unfortunately, even the best strategies do not spontaneously guide performance. Comprehensive actions to implement a strategy must be planned, carried out, and monitored. Moreover, no matter how talented and hardworking they may be, top managers cannot implement a strategy by themselves. A key implementation contribution must be made by middle managers and by those others who manage the systems and people who will make or break the strategy.
An early ...
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