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Improving Performance: How to Manage the White Space on the Organization Chart by Alan P. Brache, Geary A. Rummler

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4.3. The Performance Variables at the Organization Level

Organization Goals. At the Organization Level, goals are strategic. A good strategy identifies the organization's:

  • Products and services

  • Customer groups (markets)

  • Competitive advantage(s)

  • Product and market priorities (emphasis areas)

Organization Goals, therefore, are stated in terms of how well products and services are expected to do in the various markets to which they are offered. An effective set of Organization Goals includes:

  • The values of the organization

  • Customers' requirements

  • Financial and nonfinancial expectations

  • Targets for each product family and market

  • Expectations for each competitive advantage to be established or enhanced

Procedurally, Organization Goals should be:

  • Based on ...

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