11.4. Sin 4: The top management team thinks that if it's not "nuking" the existing organization ("reengineering"), it's not making significant improvements.

During the past two years, the concept of process reengineering has swept America. Reengineering proponents suggest a fundamental, clean-sheet look at how we do work. So far, so good. However, reengineering often has been equated with reorganizing, downsizing, or installing new computer systems.

Our experience suggests that:

  • In itself, reorganization rarely improves performance. Restructuring who reports to whom should follow restructuring how we work. However, improved work processes don't necessarily require structural changes. Indeed, the more you focus on the process, the less important ...

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