10.7. A Word on "Reengineering"
Since the first edition of this book was published, "reengineering" has burst on the scene. Like other wildly popular terms, it has lost any precision of meaning. Anything from reorganization to layoffs to buying a computer system is called reengineering.
Originally coined by Michael Hammer (1990) and popularized by Hammer and James Champy (1993), reengineering is the radical, fundamental, clean-sheet rethinking of how work is done. Since reengineering focuses on work processes, it is directly related to the subject of this chapter and one of the primary themes of this book.
Our reactions:
Just as Philip Crosby (1979) awakened corporations to the need to pursue quality, Hammer has done a great job of making people ...
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