Part II. Dispatches from the Leading Edge of the New Marketing
Chapter 6 Integration of Technology and Marketing
Chapter 7 Open Innovation and New Product Development Through Communities of Practice
Chapter 8 Brand Building Through Global Brand Growth
Chapter 9 Growth Through Brand Portfolio and Risk Management
Chapter 10 Insights-Led Brand Building in Technology
Chapter 11 Marketing Knowledge Centers
Chapter 12 The New CMO
Get Improve Your Marketing to Grow Your Business: Insights and Innovation that Drive Business and Brand Growth now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
