Index
A
A.C. Nielsen, 186
access to knowledge, 177
accountability
applying, 189
attitude of, 181–183
culture of, 181
marketing, 183–185
technologies for, 187–188
accounts, global B2B relationships, 160
ad hoc development, 28
Adaptive Marketing, principles of, 20
advertising, Wachovia, 83
agility, streaming marketing information to have, 170–173
a la carte approach, 127
algorithms, use of, 7
allocation of resources, 8, 117–121
Amazon, 196
American Express, 12
analysis, use of algorithms, 7
Apple, building brand equity, 131
applying
accountability, 189
insights, 205–209
positive risk management, 209–210
Asia, globalization of Jack Daniel’s, 106
assets
leveraging, 94
marketing capability, 10–11
attitude
of accountability, 181–183
of behavior
correlation ...
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