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Improve Your Marketing to Grow Your Business: Insights and Innovation that Drive Business and Brand Growth by Jeff Saperstein, Hunter Hastings

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Chapter 13. Managing Information

• How does the marketing organization become agile when applying information to real-time decision-making?

• How can the marketing organization increase collaboration and continuous improvement both internally and externally to create value?

• How does technology capitalize on knowledge to increase top-line growth?

• What do you need to do to manage information and knowledge across all business functions?

You need a strategic imperative to make your organization capable of acquiring, processing, communicating, and applying new knowledge so that it can quickly introduce new solutions to customers. If you can accelerate the pace of learning, and the organization can generate new knowledge-processing capabilities ...

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