O'Reilly logo

Improve Your Marketing to Grow Your Business: Insights and Innovation that Drive Business and Brand Growth by Jeff Saperstein, Hunter Hastings

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 3. Building Blocks of the New Marketing Capability

• Are you generating true, valuable insights?

• Are you generating insights that are good for innovation?

• How do you make insights generation a systemic capability?

• Are you fully utilizing the experience and creativity of every function to generate insights for innovation?

• How do you apply insights to create successful innovations?

• What’s your speed of innovation, and how does it compare to that of the competition?

• What factors can you track and measure to monitor innovation?

The new marketing model is focused on driving growth. This capability has two basic building blocks: innovation and delivering that innovation to customers via branded solutions and experiences. This chapter ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required