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Improve Your Business Communication (Collection) by Natalie Canavor, Terry J. Fadem, Claire Meirowitz, Jerry Weissman

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Chapter Five. Capturing Your Audience Immediately

Company Examples

Intuit Software

DigitalThink

Mercer Management

Cisco Systems

Yahoo!

Macromedia

Argus Insurance

TheraTech

Microsoft

Network Appliance

Cyrix

ONI Systems

Laurel Elementary School

Picture your audience at the start of your presentation. Imagine a group of potential customers who’ve come to hear you give a presentation about your company’s newest product, drifting into a meeting room one by one, sipping their coffee, checking their Blackberrys or I-Phones. Or a banker in a wood-paneled office, sitting behind a tall stack of documents, who must decide whether or not to lend your start-up money for expansion. Or, as with my IPO clients, a roomful of ...

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