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Improve Your Business Communication (Collection) by Natalie Canavor, Terry J. Fadem, Claire Meirowitz, Jerry Weissman

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Truth 41. E-letters focus marketing and reinforce branding

Print newsletters are generally complex, time-consuming, and expensive to produce, but the e-revolution makes it relatively easy to create and deliver e-newsletters.

Effective e-newsletters can run anywhere from a few paragraphs to pages of copy, and well-done ones can be very productive for a business, a department, or an individual. But they must be well planned, well written, and useful in some way. Sure, it’s easy to push a button and distribute your communication to hundreds or thousands of people, or have a distribution service do it for you. But there’s little point in bringing yourself or your company wide attention with a document that undercuts your professional image rather ...

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