Impossible to Ignore: Creating Memorable Content to Influence Decisions

PRAISE FOR

IMPOSSIBLE TO IGNORE

“This is the book marketers have been waiting for—and it couldn’t come at a better time. With the massive focus on technology’s role in marketing, we can’t forget what drives people to make decisions. Dr. Simon’s insights remind us that choice is a reaction to stimuli. As marketers, we need to think about what’s most important to us, what we want consumers to do, and to really be intentional about the stimuli we’re showing them!”

—KEVIN LINDSAY, Director of Product Marketing at Adobe

“It does not matter how much our audiences forget; what matters is that we impact the little they remember. Ensuring we do not leave our audience’s memories to chance is a skill of the future and an important premise of this book.” ...