AUTHOR’S NOTE
There are 15 variables you can use to influence other people’s memory: context, cues, distinctiveness, emotion, facts, familiarity, motivation, novelty, quantity of information, relevance, repetition, self-generated content, sensory intensity, social aspects, and surprise. All are discussed in this book, but some variables dominate in particular chapters. Specifically:
Chapter 2: cues, emotion, motivation, social aspects
Chapter 4: cues, distinctiveness, familiarity, relevance, sensory intensity, social aspects
Chapter 5: context, distinctiveness, familiarity, novelty, surprise
Chapter 6: cues, emotion, familiarity, motivation, novelty, relevance, social aspects, surprise ...
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