ABOUT THE AUTHOR
Carmen Simon, PhD, is a recognized cognitive scientist who specializes in neuroscience research and takes a daring approach to persuasion by placing memory at the heart of all decision-making. She advocates that people make decisions in our favor based on what they remember, not on what they forget. Carmen suggests that if we want to persuade others, it is not practical to simply help them remember the past. It is more profitable to know how to influence what they will remember in the future, where decisions happen.
Carmen is the cofounder of Rexi Media, a presentation design and training firm that uses brain science to help business professionals stay on their audiences’ minds long enough to make a difference.
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