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Implosion by Andy Law

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8

THE ART

DIRECTOR

TODAY

Just so I don’t seem too revolutionary, particularly in the wake of all my semantic distinctions, I shall begin my introductions with the only element of the creative team to retain his original job title, even though the content of his duties has changed slightly. Just as Italian is the official language in the world of music, so English is the language of marketing and communications. No-one has taken it upon themselves to translate the term adagio and, similarly, no-one in Italy has ever thought of finding an Italian equivalent of the names we use to describe the figures in the advertising world. Art director and copywriter remain the same in Italy as they do in almost all the rest of the world.

However, returning ...

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